žTo create a vibrant and exciting platform for young people to talk about business, careers and current affairs.
—The magazine will cover business stories, discussions and business opportunities that are of interest to the youth.
žTo showcase the strides made by young people in business
—The magazine will also profile young successful entrepreneurs and celebrated personalities in and around South Africa.
žTo create a portal where entrepreneurs share their experiences and knowledge.
—The magazine will also facilitate a chat platform between entrepreneurs and the public.
—It will also host regular information and discussion sessions where entrepreneurs and business advisers can disseminate information
žTo provide advertisers with an alternative and relevant advertising media.